The organization motto is “Open Doors. Open Minds.” which aims to demonstrate the Emirati culture to foreigners and tourists in beautiful ways. The center encourages the cross-cultural communication between different visitors and offers a wide range of activities and tours. Among them we find heritage sites tours, Arabic lessons, conversations with locals, cultural events, Emirati food tours and guided mosque visits.
The center is situated in the traditional Wind Tower House in the center of Al Fahidi District in Bur Dubai.